01Who We Are
The Excellence Lenses website is operated by TOP OPTIC LTD, a company incorporated in Israel. Excellence Lenses is a brand of TOP OPTIC LTD.
In this Privacy Policy, “we”, “us” and “our” refer to TOP OPTIC LTD. This policy explains how we handle personal information submitted through this website.
02Information We Collect
We collect personal information only when you choose to send us an inquiry through the contact form. The form may collect:
- Full name
- Email address
- Phone number, if you choose to provide it
- Country
- The option you select under “I am a…”
- Inquiry subject
- Your message
- Your confirmation of consent to this Privacy Policy
You are not legally required to provide this information. However, we need the required fields in order to respond to your inquiry.
Like most websites, the servers that host this website may automatically process basic technical information, such as your IP address and browser type, in order to deliver the website to you.
03How We Use Your Information
We use the information you submit only to:
- respond to your inquiry;
- provide product or warranty information you have requested;
- respond to business or distribution inquiries;
- communicate with you about your request.
We do not use contact form information for newsletters, advertising or unrelated marketing, and we do not use visitor information for behavioural advertising or marketing profiling.
04Legal Basis / Applicable Framework
We handle personal information in accordance with the Israeli Protection of Privacy Law, 5741-1981, and the regulations made under it.
We process the information you submit on the basis of your consent, given when you send the contact form, and in order to respond to the request you have made.
05Sharing of Information
We do not sell personal information. We share your information only where reasonably necessary to operate this website or to respond to your inquiry. For the current website, this means the following service providers:
- Cloudflare, which hosts the website and provides its technical infrastructure, including the service that receives contact form submissions.
- Resend, which delivers contact form submissions to us by email.
These providers process information only as needed to provide their services to us. Any sharing is limited to that purpose and is subject to applicable legal requirements. We may also disclose information where required by law.
06International / Technical Service Providers
Cloudflare and Resend operate internationally. Information you submit through the contact form, and technical information such as your IP address, may therefore be processed on servers located outside Israel, including in the United States.
Your IP address is used briefly, in a non-identifying form, to limit repeated automated submissions. It is not included in the email we receive and is not kept for any other purpose.
We take reasonable steps to ensure that information processed by these providers is handled in accordance with applicable requirements.
07Data Retention
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, such as responding to and following up on your inquiry, and as required by applicable law. When it is no longer needed, we take reasonable steps to delete it.
08Your Rights
Under applicable Israeli law, you may:
- request access to the personal information we hold about you;
- ask us to correct or delete information that is inaccurate, incomplete, unclear or out of date.
To make a request, please contact us at david@topoptic.com. We may need to verify your identity before responding.
If you believe your privacy rights have not been respected, you may also contact the Israeli Privacy Protection Authority.
09Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss or misuse. However, no method of transmitting or storing information online is completely secure, and we cannot guarantee absolute security.
10Children
This is a general informational website. It is not intended to collect personal information specifically from children. If you believe a child has sent us personal information, please contact us and we will take appropriate steps to delete it.
11Cookies and Similar Technologies
This website does not use advertising, analytics or other non-essential cookies or tracking technologies. Fonts are hosted on our own website, so visitor information is not sent to a third-party font service.
For more information, please see our Cookie Policy.
12Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example if our services or the way we handle information change. The “Last updated” date at the top of this page shows when it was last revised.
13Contact Us
For questions about this Privacy Policy or to make a privacy request, please contact TOP OPTIC LTD at david@topoptic.com.